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“Where You At?” 4 Attractions That Are Owning and Winning the Social Media Game

If you’re anything like me, you’re likely to experience an immediate rush of nostalgia when you hear the phrase “where you at?” Probably because you can recall the early 2000’s when Boost Mobile coined...

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3 Practical SEO Tips to Get More Clients for Your Law Firm

Have you ever wondered why your competition appears at the top of search engine results pages while your firm is nowhere to be found? Attorneys today face new marketing challenges, including how to...

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How to Spiel Like Spielberg: Using Videos to Showcase Your Business

Watch our webinar on demand here! YouTube changed history when it was created in 2005, allowing businesses and individuals to upload personal videos that had the potential to impact the world. Today,...

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How Patients Are Searching for Doctors Online: Make It Easier for Them to...

The digital world has infiltrated every facet of our lives, including our health care. Yet, many physicians don’t know how to best compete in this online marketplace. The sheer amount of information on...

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Rookie Website Mistakes, Part 5: Weak Content

Welcome to Part 5 of our series on Rookie Website Mistakes. In Part 4, we learned about single page website design and how they often put form over function much to the detriment of your SEO and the...

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Meet & Greet : Your Buyer Personas and What You Should Know About Them

When you ask a small business owner what kind of customers they want to attract, it’s not uncommon to get an answer like “everyone” or “anyone who can use our service.” When you’re creating marketing...

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‘Tis the Season to Get Creative: Using Social Media for Holiday Marketing

Many of your customers are gearing up for numerous holiday festivities that involve family, friends, and coworkers. This time of year also inspires lots of shopping. According to a study done by...

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Connect Your Brand With Your Community

Human beings are social animals, but what kind of community would form around your company’s online branding? Brand loyalty is easily observed in beverage and automotive industries, and fans of a...

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Zoos, Aquariums, and Non-profits: Here Are Three Top Tips to Fundraise Like a...

Based in a city known for its tourism and attractions, Search Influence is no stranger to digital marketing for zoos, museums, and other non-profits. We’re here today to pass on some of our knowledge...

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What’s the Perfect Marketing Budget for Your Company?

In our years of experience as a digital marketing agency, we’ve found that a typical marketing budget for a business is 5-10 percent of revenue, sometimes more when in growth mode. But don’t stop...

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